Plane Tree Farm, Company

Whilst on a trip to Europe in 1985, staying in hotels where the beds were covered in crisp white damask sheets and super light down duvets, Plane Tree Farm Proprietor Jeni Cross was reminded of the beautiful linens brought to Australia at the turn of the last century by her European grandparents. She returned to her home at Plane Tree Farm in the South West of Western Australia with ideas about sewing a beautiful set of linen for her king size bed. Finding the right fabric proved to be a difficult task, and was to become a global search for the very finest cloth. Jeni eventually tracked down a fabric manufacturer in a small town in the north of Italy, who produced luxuriously fine Egyptian Cotton, an Irish Linen producer in Northern Ireland, and a wonderful Belgian Cotton Waffle. Gifts of the resulting bed linen for friends, led to a request from a Homewares store in Perth to stock and sell the “Plane Tree Farm” product. This first foray into wholesaling resulted in similar requests across Australia from an upmarket department store and several boutique sellers of fine bed and table linens, in Sydney and Melbourne. Then, in 1991 in order to cope with the demand for Plane Tree Farm's linens, Jeni found a workroom in suburban Subiaco which had a tiny shop front and Plane Tree Farm's first retail outlet was established. Since then, Jeni has opened another three stores across Australia, and has honed down the wholesale side of the business to concentrate on selling the super fine Egyptian Cottons, Irish and Italian Linens and Belgian Linens and Waffles in her own Plane Tree Farm branded stores. Plane Tree Farm stores also stock a divine range of luxury bath towels, together with Portuguese and Italian Bath Mats and the finest of European toiletries, as well as other complementary items for the Bed Bath Body and Home.